BetaLabs

Introducing Nokia Point & Find: major update to how you access content on the go

Written by: Sophie-Charlotte Moatti, Head of Product Management, Nokia Point & Find

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Greetings everyone,

I’m really excited to debut Nokia Point & Find on Beta Labs today! We’ve been in stealth mode for a while and it’s time we lift the curtain a bit and get feedback from a community we trust: Beta Labs.

With Nokia Point & Find you discover useful and contextually relevant information and services by simply pointing your camera phone at objects. It easy, it’s fun and YES, it works!

The unique thing about Nokia Point & Find is that you can point at real things from the real life, i.e. not at physical tags, and get information in real-time, i.e. not after 10, or 5 or even 3 seconds. For now, Nokia Point & Find is available as an experiment on select objects like movie posters and barcodes. The service runs on select S60 devices and only in the UK and in the US… More will come!

Download the service at pointandfind.nokia.com, and try it out. For instance, point your camera phone at a movie poster on the street to read reviews, glance at ratings, lookup show times, and even find the closest theatre and purchase tickets in the UK if your phone has a built-in GPS.

You can also scan barcodes of your favorite products in a store to get more detailed product information. If you don’t like pointing, or if typing on a mobile keyboard works better for you, you can always use text entry to search the directory.

And soon, you’ll be able to access custom experiences created by your favorite brands, or even to create your own experience by going to pointandfind.nokia.com/?login.

To give us feedback, go to betalabs.nokia.com/pointandfind and tell us about your experience:

• downloading the client
• pointing at and recognizing a movie poster
• browsing through information
• or anything else that can help us improve

Thank you!

-Sophie-Charlotte Moatti and the Nokia Point & Find team